Now, we all realize that our jump-off point is agreeing to rally the troops for next quarter so we can circle back to the perfect ROI for the inevitable year-end come-to-Jesus moment. That’s evident from our low-hanging fruit research and the blue-sky white papers presented by the team in marketing, right? NO, YOU’RE WRONG ON THAT, STEVE. STEVE. STEVE. HEAR ME OUT. YOU’RE WRONG. JUST HEAR ME OUT, STEVE.